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Art & Copy




Rating: Not Rated

Movie Release Date: August 21, 2009

DVD Release Date: May 4, 2010

Plot 411: A documentary about how the advertising industry has evolved through the years.

Review: This was a cool documentary with interviews from people who have changed and impacted the advertising industry. It was inspirational too, which surprised me. They talked about taking risks, being an individual and making an difference. The stressed the importance of being thick skinned in the face of rejection and unendingly creative. This doc put a face to all the memorable ads we've seen throughout the years: "Got Milk?" "Bud, Weis, Er" "Where's the Beef?" "Just Do It" "I Want My MTV." But the doc didn't only praise an industry that some think is only good at manipulating the public. The ad execs also talked about the proliferation of bad companies that only strive to make a quick buck. They talked about truly stupid ads that no one cares about. They talked about the slim chance that you'll find great people to work with or be able to express your great ideas. It's a tough world out there. While the world of advertising is often portrayed as glamorous, the people in this doc revealed the hard work needed to succeed in such a cut-throat industry.

Watch It: If you work in or around the industry or are interested in social phenomenons.

Skip It: If you don't because you'll probably find it a waste of time.

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